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06/23/08 - Camp Rock Scores!


Um, so did everyone watch Camp Rock this weekend?? ;) The premiere on Disney became cable's #1 entertainment telecast in total viewers (8.9 million), tweens 9-14 (3.4 million) and kids 6-11 (3.5 million) for the 2007-08 season, as well as the Disney Channel's #2 original movie of all time, second only to last summer's High School Musical 2! Wow!

With the debut of Camp Rock this past weekend, "Burnin Up," the first single and video from the Jonas Brothers upcoming album A Little Bit Longer also had an amazing launch. 12.5 million people saw the debut of the music video on Disney Channel and on ABC this weekend. The video also had an additional 1.2 million views on YouTube. If that wasn't enough, the music video was #1 on iTunes all weekend.

"Burnin Up" the single will be available on iTunes and other retail sites tomorrow!!

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